Once upon a time (okay, five years ago), I found a terrific Lomo photograph of a spacey, retro sign, and posted it. Today, I’m posting another photo of said sign, because it a) shows more of the sign (what’s better than Apollo Liquors? Apollo Liquors & SUPERETTE), and b) it shows what amazing condition the sign is in. Also, c) it’s a great picture with wonderful color, and d) it has the back story of why someone would name a liquor store Apollo in the first place. Hop over to Recapturist and read on. And while you’re there, browse his other fantastic photography of vintage America. You’ll be glad you did!
I’m all for learning “moon talk”! Image via x-ray delta one.
It’s hard to imagine rocketing straight up to 202,000 feet altitude… but then again, it’s hard (for me) to imagine a U. S. Army Air Force, though I know perfectly well there was one (paging Mr. von Braun….)
A very uplifting
HAHAHA I MAKE JOKE recruiting advertisement from 1947. For more awesome retro-space advertisements, I highly recommend Megan Prellinger’s book, Another Science Fiction: Advertising the Space Race 1957-1962.
Astro Base was a toy made by the Ideal company in the early 1960’s. The toy ran on 4 D Cell batteries. Other than a power switch, it had several features that includes the following modes of operation:
Astro Scope: Switch to Astro Scope and a scene of spaceships, rockets, and jets rotates through a view finder just below a radar dome on the top of the toy. A button on the console let the user ‘fire’ at objects seen on the screen, which would pause the rotating images and emit a machine-gun style sound.
Space Lock: A crane emerges out of the hatch on one side of the toy. This crane has a hoist operation that can be used to raise or lower a plastic astronaut figure, or other objects that the user may have that can be connected to the hook at the end of a chain. The main purpose of this crane is to insert or remove the astronaut from a scout car.
Scout Car: The scout car can be plugged into a port on the console and controlled by a two position switch marked Turn and Drive that can actually be used to steer the vehicle with a bit of practice. The scout car also has missiles that can be launched.
Ideal made two variations of the Astro Base. The original all-red version featured a lighted Astro Scope that illuminated the pictures spinning around the Astro Scope. Ideal Toys discontinued this version and offered the common red and white version.
I also liked this Moon Patrol XT-978 Tank, because I’m amused at the mental image of tooling around the lunar surface… in a tank. Any tank, really, but especially one with bodacious tail-fins!